Beth Trejo, CEO of ChatterKick, explains why CEOs who avoid social media are letting others control their narrative. Learn practical strategies for authentic executive presence, avoiding AI content pitfalls, and measuring real ROI from social media efforts.
In this episode, Michael LaVista sits down with Beth Trejo to discuss why showing up authentically on social media is essential for today's business leaders. Beth reveals how CEOs who avoid social media are missing crucial opportunities for recruitment, sales support, and brand building. You'll learn practical strategies for creating authentic content without perfectionism, how to balance personal and company voices across platforms, and why the 'ums and ahs' in your content actually work in your favor.