Welcome to The Digital Transformist with Mike LaVista! In this episode, we have Yosi Kossowsky, a neural science expert and executive coach, joining us to delve into the fascinating world of neuroscience and its impact on leadership within organizations. Yosi brings a unique perspective on how our brains work and how we can navigate our short-term impulses to create successful communication strategies and drive organizational change. Yosi shares his journey from a technical background in IT to the realm of emotional wellness therapy, where he discovered the intricate connections between our emotions, behaviors, and the hardware of our brains. Through his studies in neuroscience, Josie unraveled the complexities of decision-making processes and the underlying reasons behind our behaviors, shedding light on why conscious decisions don't always align with our emotional experiences.